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Title | BLOG 2: THE SYNA WORLD TRACKSUIT-ALMOST-HUSTLING THE STREETS |
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Category | Business --> USA |
Meta Keywords | Syna World, Syna World Tracksuit |
Owner | Syna World |
Description | |
On a drizzly Friday night in London, somewhere in between the hum of the Overground and the glow of corner shop neon: there was that tracksuit; the kind that didn't just fit in with the streets but somehow got to boss them. Not loud, not desperate, just quietly assured. That was my first encounter with the Syna World Tracksuit, and it feels since that day like it should be worn by the whole of Britain. The Quiet TakeoverStreetwear in Britain is a strange thing. It does not roar; it simmers. Our style is never about shouting; it is about imprinting a presence. The Syna World Tracksuit, it seems, has completely understood that unwritten code-down-to-the-scissorwork-sharp-lines-Meant-to-get-you-seen-but-soft-enough-to-feel-like-a-second-skin. As Shakespeare once wrote, "Though she be but little, she is fierce." Much the same can be said of the designs of this piece. It looks nothing out of the ordinary; turn your head once it is worn and guess what: The luxury lies in its subtleness. A Conversation Between GenerationsHere, on that fateful night on the Overground were three kinds of tracksuits. An ethereal teenager, AirPods in, blasting through life set to beats that drill. Thirty-something guy holding his Costa cup in one hand and his phone in the other, stylishly fending off the tiredness of his commute thanks to that tracksuit. Middle-aged dad looks like he borrowed it from his kid-but somehow owns it better. What else gets that kind of inter-generational passport? The Syna World Tracksuit makes no apology: It doesn't whisper, "This is just for the kids." And, "Only the grown-ups can afford me" it says. It sits cheekily in-between the two, saying, "All are welcome." A Bit of British HumourThere is a history of tracksuits here. For generations, they had been the unofficial Saturday morning high street uniform, the last-minute choice thrown over an old T-shirt and worn with trainers that have seen much better days. But Syna World turned the whole thing inside out. It is no longer the outfit you slip into because everything else is in the wash. This is now the outfit you plan around. I know one person who actually cancelled dinner reservations because, "The vibe is more tracksuit and pub than shirt and steakhouse." Oscar Wilde once quipped, "Fashion is a form of ugliness so intolerable that we have to alter it every six months." Okay, this piece of fashion has really lasted longer than six months, and its ugliness? Gone. High Street in CultureStreetwear is not only fabric sewn into seams, but it's also the culture sewn into seams. The Syna World Tracksuit is what you wear when you want to disappear into Shoreditch on a Sunday or bounce from record shop to record shop in Camden. It's the really-now uniform. And, without trying, it is also universal. A Londoner wears it with swagger. A Mancunian works it with trainers that you've probably never heard of. A Brummie rocks it queuing at Nando's. But the message is the same: I take pains to look good without looking as if I really did. Why the Ancients Fancy ItWhat I enjoy most is its acceptance and praise from "The Elders." Typically, anything that even tends to borrow from youth culture gets an eye roll from the older generation. Not so here, though. I happened to overhear a gentleman in his sixties waiting for the coffee with a friend: "Y'know, back in the day we wore tracksuits to the terraces. This looks smarter. I'd wear that myself." She's got the genius of the cut. While resurrecting the belief of practicality, it has certainly dressed that idea with class. No sloppiness. Silence and restraint. Simply... correct. The Nationality of British FashionThink of the outfit of the British fashion history: The Mods with their scooters and parkas. The Punks with their safety pins and fury. The Britpop kids with swagger and bucket hats. Each generation had its outfit and its flag in fabric. The Syna World Tracksuit might just be ours. An outfit for those of us trying to become casually yet stylish again. Vivienne Westwood never minced words when stating: "You've got to have style. It gets you down the stair. It gets you up in the mornin'." This tracksuit does precisely that. It is much more than clothes; it's armor, comfort, and a wink of humor. Sketch at the PubThe tracksuit is best judged not in the mirror of a shop but out in the world itself. Last week, I found myself in a Brixton pub handing compliments to a crew in almost matching Syna fits. They were laughing, spilling pints, and watching football highlights on TV. But here is the thing-no one looked dishevelled. The entire scene was elevated by the tracksuit. The pub started to resemble a casual photoshoot. It was as though the Syna World Tracksuit had finally found its natural habitats, one where fashion meets life- not the runway, not the Instagram feed, but rather the real everyday British life. The Last WordAs I took in the Syna World Tracksuit that night on the Overground, I thought perhaps this might be a passing trend. In hindsight, I see how gravely mistaken I was. Not a trend-It's a signpost. A garment that teaches us that the UK does not just consume fashion; we create it, make alterations, and wear it till it becomes identity. "Buildings shape us; we shape our buildings," said Churchill. Just replace "buildings" with "tracksuits," and you have the crux of Syna World, really. It is still more than just an outfit for others. It has become a national anthem for British streetwear. Like all good anthems, it is best when everybody knows the words. Credits: |